Increase Online Business Sales By Up To 90%

By Sean Califf

Like any good online marketing strategy backend sales should make up at least 90% of your online sales. This is why if you don?t have a backend list of customers you are missing out on most of the cash flow potential you can be generating with your product. I?m talking about earning $300,000 instead of only making $30,000 without leveraging backend sales.

Now that you know how serious this is I?m going to do the best I can to break things down into phases your customers should go through. You might have a product you want to sell for $2,000 but no one, or at least most people are not going to spend $2,000 on a product from a person they don?t know. This is why phase marketing is crucial to see the true value and success of your online business.

Phase 1 ? The Freebie Product: No matter what your market is everyone enjoys free things. So why would you give out a product for free? Two words? Lead Generation. It?s pretty easy to get someone to give you their name and email address in order to receive a free product. I know personally I?d feel much more comfortable giving out my email for a free product than handing over cash for the same product. With this you want to provide a decent product, but at low cost to you. If the product you?re giving away isn?t decent or only just half a product more than likely no one will be interested in parting with money for what you?re offering.

Phase 2 ? The Cheap Product: This is where you will see the biggest change and that is converting the people out to grab everything free they can to those who are interested in becoming customers. I?d probably say anything under $100 falls into this category. This phase isn?t set up to make you a lot of money but really to sort out the people who will become customers and those that most likely won?t. Another key factor to this phase is trust building. You will not be able to sell your high ticket products to anyone without a relationship of trust built up.

Phase 3 ? Gen Pop Product: This phase goes to the general population product of your list. These people have already proven they are willing to try your product(s) so the next step is to introduce them to other products they might be interested in that fall into a slightly higher price bracket. Products under $200 would qualify for this price range and work exceptionally well as long term backend sales.

Phase 4 ? The Premium Product: These are your high ticket items that will sell for anything up to $1300. The person buying these products have built up a relationship of trust in you and your products and know that what you?re offering is quality and with quality comes a premium price. This is usually a good point to break the mold and treat everyone as an individual with their own goals and business needs. They have proven a dedication to your products and you will want to do what you can to keep them subscribed and buying more.

Phase 5 ? Premium Plus: For those customers who continue to spend thousands of dollars on your products. They should be receiving their own one on one consulting and invitations to seminars along with plenty of freebies other customers would have to pay for. By this point there is no need to sell these product or to these customers through affiliates.

If you follow the phases above and leverage affiliates and joint venture contacts you should have a fair list size of customers both new and loyal.

Subscribe to my newsletter for more in depth tips and secrets
to Online Business Success

http://tinyletter.com/Online-Business-Success

Source: http://www.writers4net.com/miscellaneous/other-misc/increase-online-business-sales-by-up-to-90/

college football recruiting bjork game change summerfest summerfest national signing day 2012 landon collins